Privacy Policy

Influencer Africa ("we", "us") operates influencerafrica.com and the Influencer Africa platform — a service that connects brands with content creators across Africa. This policy explains what information we collect, how we use it, and the choices you have.

Information we collect

Creator profiles we build from public sources. Most profiles on the platform are put together from information that is already public on TikTok, Instagram, YouTube and X — a display name, handle, profile picture, biography, stated location, follower and engagement figures, and the kind of content the account posts. These creators have not signed up with us and may not know we list them. We build these profiles so that brands can find creators to work with, and we say plainly on every one of them that we do not represent that creator. Audience figures on these profiles are our own estimates, not figures supplied by the creator.

Creator profiles given to us directly. Names, countries, cities, languages, niches, contact details and handles provided by creators who applied to join, or added by our team where we have a working relationship with the creator.

If you would rather not be listed. Ask us and we will take your profile down — no account needed and no reason required. Use our removal page. You may also ask us for a copy of what we hold about you, or ask us to correct it.

Connected social accounts.When a creator chooses to connect an Instagram, TikTok, YouTube, Facebook, or X account, we receive public statistics for that account (such as follower counts, engagement, and audience demographics) through the official APIs of those platforms (Meta, TikTok, and Google/YouTube), strictly with the creator's authorization and only within the permissions they grant.

Brand and team accounts. Login credentials, contact details, and campaign information for brands and team members using the platform.

How we use it

We use this information to operate the platform: showing creator profiles and statistics to brands, planning and running marketing campaigns, processing payments for campaign work, and producing campaign reports. We do not sell personal information.

Where the data comes from

Statistics come from two kinds of source, and we label which is which on every profile. When a creator connects their own account, we use the official developer APIs of Meta Platforms (Instagram), TikTok, X, and Google (YouTube), under their terms — only with the account owner's authorization, and disconnecting stops further collection. For public profiles nobody has connected, we use publicly visible information — follower counts, public posts, and bios — retrieved through data providers, principally EnsembleData, and web search results via Serper.

Service providers we use

Like most software, we run on other companies' infrastructure, and some of them process data on our behalf: Vercel and Supabase host the platform and its database in the European Union; EnsembleData supplies public social-media statistics; Serper provides web search; Anthropic (United States) processes public post text and profile information for analysis such as sorting creators from shops and reading the tone of public posts; and Google (Gmail) carries our email. Each provider receives only what its job needs, and none of them may use the data for their own purposes.

Google user data

This section explains, specifically, how we handle data obtained through Google APIs (including the YouTube Data API and YouTube Analytics API) when a creator connects their Google or YouTube account.

What we access.Only with the creator's explicit authorization, and only the scopes they grant, we receive their YouTube channel statistics (such as subscriber count, views, and engagement) and aggregated audience demographics (age, gender, and geography, as percentages over a rolling window). We never receive or store a creator's Google password.

How we use it. We use Google user data solely to show the connecting creator their own metrics, and to present those metrics to brands and our team inside the platform so campaigns can be planned, matched, and reported — the exact purpose the creator connects their account for. We do not use Google user data for advertising, and we do not use it to develop, improve, or train generalized artificial-intelligence or machine-learning models.

With whom we share, transfer, or disclose it. We do not sell Google user data, and we do not transfer or disclose it to third parties for their own purposes. We share it only with: (1) our infrastructure providers Vercel and Supabase, which host the platform and store this data in the European Union strictly on our behalf and under contract, for no purpose other than running the service; and (2) the brands and internal team members who view the connecting creator's profile within the platform, which is the purpose of connecting. Google user data is not shared with our other providers (for example EnsembleData, Serper, or Anthropic), and is never transferred to data brokers, used for creditworthiness or lending decisions, or used for personalized advertising.

Retention and removal. We keep Google user data only while the account stays connected. Disconnecting the account, or using the data deletion page, stops further collection and removes the audience data we obtained through it.

Influencer Africa's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Data retention & deletion

We keep information while a creator is listed or a brand account is active. Anyone can ask us to delete their data at any time. Creators who never signed up should use the removal page; if you connected a social account to us, the data deletion page covers that connection too. We respond within 30 days.

Your rights

Influencer Africa is operated from Ghana and handles personal data under the Data Protection Act, 2012 (Act 843). You have the right to ask what we hold about you, to have it corrected, to object to us listing you, and to have it deleted. Write to us at info@influencerafrica.com or use the removal page above. You may also complain to the Data Protection Commission of Ghana.

Security

Data is stored with our hosting providers (Vercel and Supabase) in the European Union, protected by encryption in transit and at rest, and accessible only to authorized team members.

Contact

Questions about this policy or your data: info@influencerafrica.com.